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Sephora Shopping Bag Drops on Highway

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Sephora

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: United Arab Emirates

City: Dubai

Effects / Animations: Falling Objects, Large Objects, Rigid-Body, Cloth, Banner

Surroundings: Sheikh Zayed Road, Skyscrapers, Burj Khalifa

Date posted: February 18, 2024

Source: Instagram

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In this Sephora cgi video, the scene opens over the bustling Sheikh Zayed Road in Dubai as sleek skyscrapers frame the horizon and the Burj Khalifa stands tall in the distance. The scene unfolds as a massive Sephora shopping bag dramatically drops from above, tumbling across the cityscape before landing and unveiling the Erborian CC Crème; another oversized bag lands upright behind it while a small propeller plane circles the skyline with an Erborian branded banner trailing behind. With a creative use of CGI effects, this Sephora skincare campaign transforms Dubai’s modern skyline into a dynamic spectacle, highlighting Sephora’s mission to announce the arrival of Erborian products in the Middle East.

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