FOOH Impact Score:
Impressive
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In this Sephora cgi video, the scene opens over the bustling Sheikh Zayed Road in Dubai as sleek skyscrapers frame the horizon and the Burj Khalifa stands tall in the distance. The scene unfolds as a massive Sephora shopping bag dramatically drops from above, tumbling across the cityscape before landing and unveiling the Erborian CC Crème; another oversized bag lands upright behind it while a small propeller plane circles the skyline with an Erborian branded banner trailing behind. With a creative use of CGI effects, this Sephora skincare campaign transforms Dubai’s modern skyline into a dynamic spectacle, highlighting Sephora’s mission to announce the arrival of Erborian products in the Middle East.