Oriflame Giant Shopping Bag and Banner at Torre Latinoamericana
A
FOOH Impact Score
Impressive
S
A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Brand: Oriflame
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In this Oriflame FOOH campaign, a captivating view of the Torre Latinoamericana sets the scene as a massive branded shopping bag dramatically descends onto the central avenue, scattering colorful beauty products across the street with computer generated graphics. The ad humorously reimagines a landmark of Mexico City with a clear infusion of beauty essentials, as an oversized Oriflame banner unfurls down the tower, echoing the brand’s urban presence. A dynamic piece that masterfully blends creativity with a memorable twist on product visibility.
