FOOH Impact Score:
Impressive
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Imagine a city skyline brought to life by scent. That’s the engaging premise of this Glade faux ooh ad featuring limited-edition fragrance releases floating above São Paulo. The video unfolds as an aerial view of Paulista Avenue reveals a massive Glade Energia Floral spray bottle carried by a Glade-branded hot air balloon, releasing a cascade of white petals into the sky. Another balloon glides between skyscrapers with a large Glade Aura Fresh paper bag, followed by a sweeping shot of the Octavio Frias de Oliveira Bridge where a Glade Doce Astral spray floats above, trailing red petals. In the final scene, multiple Glade balloons approach Shopping Eldorado and gently land on its rooftop, detaching their scented cargo as vibrant flowers bloom across the shopping center’s exterior. Using dynamic computer generated graphics, this Glade faux ooh ad transforms São Paulo’s skyline into a creative product showcase.