Glade Air Freshener Delivered by Hot Air Balloon

This Glade faux OOH ad brings São Paulo's skyline to life with scent. The video begins with an aerial view of Paulista Avenue, where a massive Glade Energia Floral spray bottle, carried by a Glade-branded hot air balloon, releases a cascade of white petals. Another balloon then glides between skyscrapers, carrying a large Glade Aura Fresh paper bag.

The scene shifts to the Octavio Frias de Oliveira Bridge, where a Glade Doce Astral spray bottle floats above, trailing red petals. In the final sequence, multiple Glade balloons approach Shopping Eldorado and gently land on its rooftop, detaching their scented cargo. As they do, vibrant flowers bloom across the shopping center’s exterior. This CGI ad transforms São Paulo’s skyline into a creative product showcase for Glade's limited-edition fragrances.