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Fresh Massive Lettuce on Shopping Carts

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Credits

Brand: Fresh.

Who we think created this: Busterwood

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Metadata

Brand Industry: Retail & Consumer Goods

Country: France

City: Unknown

Effects / Animations: Large Objects, Complex Motion, Human Interaction

Surrounding: Shopping Venue

Date posted: March 25, 2025

Source: Instagram

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This Fresh Supermarkets CGI video begins with shoppers emerging from the store pushing carts overloaded with gigantic, freshly harvested lettuce heads and vegetables that spill out onto the sidewalk. This moment cleverly highlights the brand’s commitment to genuine freshness as amazed customers struggle to fit enormous produce into their cars, playfully emphasizing that these vegetables are so fresh and plentiful, they’ve outgrown the traditional concept of a shopping trip. As a perfect blend of viral storytelling and clear product integration, the CGI enhancement is designed for brand awareness and to reinforce the tagline's literal freshness promise.

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