FOOH Impact Score:
Improvable
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This Fresh Supermarkets CGI video begins with shoppers emerging from the store pushing carts overloaded with gigantic, freshly harvested lettuce heads and vegetables that spill out onto the sidewalk. This moment cleverly highlights the brand’s commitment to genuine freshness as amazed customers struggle to fit enormous produce into their cars, playfully emphasizing that these vegetables are so fresh and plentiful, they’ve outgrown the traditional concept of a shopping trip. As a perfect blend of viral storytelling and clear product integration, the CGI enhancement is designed for brand awareness and to reinforce the tagline's literal freshness promise.