Monos Towering Suitcase on Cab Roof
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Monos faux ooh ad, a yellow cab pulls up with a towering pile of suitcases strapped to its roof, catching the eye against a nearby SoHo building featuring a Monos billboard of a man confidently posed with his luggage. The ad humorously reimagines urban commuting chaos with a creative twist on travel essentials, as a woman steps out of the cab mid-phone call, casually closing the door beneath the mountain of baggage. A fun moment that masterfully blends humor and creativity with a clear nod to Monos’ stylish brand identity and upcoming flagship store launch.
