FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Outstanding
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In this Pokémon Trading Card Game FOOH campaign, a tugboat pulls a barge along the River Thames carrying a massive, captivating card featuring Dondozo. The ad humorously reimagines London’s iconic waterway as a floating stage for one of Paldea’s most formidable Pokémon, with the oversized card showcasing powerful moves like "Release Rage" and "Heavy Splash". A creative concept that masterfully blends humor and brand identity with a distinctive twist on Pokémon fandom.
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