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Walmart Airship Carrying Shopping Bag

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Credits

Brand: Walmart

Agency: Synergy Studio

Metadata

Brand Industry: Retail & Consumer Goods

Country: Mexico

City: Mexico City

Effects / Animations: Large Objects, Floating & Flying Objects

Surroundings: Avenida Paseo De La Reforma, Buildings, Trees

Date posted: May 16, 2024

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In this Walmart faux ooh ad, a sweeping aerial shot of Avenida Paseo de la Reforma reveals a dynamic cityscape lined with modern skyscrapers and green stretches, as a massive blue airship marked with 'HOT SALE' emerges from between the buildings carrying an enormous Walmart shopping bag filled with products. The ad humorously reimagines Mexico City's skyline as the perfect stage for Walmart’s sale announcement, transforming an ordinary urban day into a captivating brand moment using the brand’s unmistakable iconography. A creative execution that masterfully blends humor and creativity with product storytelling, spearheaded by innovative computer generated graphics.

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