Mall of the Emirates Robot Gives Rewards from Phone
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FOOH Impact Score
Impressive
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A-Tier
B
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The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Mall of the Emirates FOOH campaign, two drones ascend through a bustling atrium, carrying a massive phone that showcases the SHARE app before gently setting it down amidst the crowd. The ad humorously reimagines an ordinary mall visit with a computer generated imagery-powered spectacle, where a robotic arm on the phone’s screen distributes reward coupons and exclusive items to intrigued shoppers. A captivating experience that masterfully blends fun and creativity with a dynamic twist on digital engagement.
