Pull&Bear Giant Character Melting Paint

This mixed reality ad for Pull&Bear features a giant inflatable character taking centre stage at Primavera Sound 2022. The video shows the larger-than-life figure sitting with its back against a house, its bold colours standing out on a quiet street.

Slowly, the character begins to melt, with vibrant hues dripping onto the pavement and flooding the street. Using CGI effects, this ad transforms an ordinary street into a captivating product showcase.