Pull&Bear Giant Character Melting Paint

Imagine a quiet street suddenly becoming the backdrop for a massive inflatable figure. That’s the Effective premise of this PULL & BEAR mixed reality ad featuring a giant character taking center stage at Primavera Sound 2022. The video unfolds as the larger-than-life figure sits with its back against a house, its bold colors standing out in the stillness. Slowly, the character starts to melt, with vibrant hues dripping onto the pavement and flooding the street in a dynamic splash of energy. Using CGI effects, this PULL & BEAR mixed reality ad transforms an ordinary street into a Captivating product showcase.