Botim Bill Deposited on Smartphone
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Botim fake out of home ad, a user seamlessly inserts UAE dirham notes into their smartphone as part of an engaging demonstration set against a city backdrop. The ad humorously reimagines the act of currency exchange by showing a digital interface where users choose from multiple international currencies, culminating in a 'Successful transaction' screen displayed with clear augmented reality effects. A creative moment that masterfully blends practical storytelling with a memorable twist on global money transfers.
