Lotto Light Emerges from Phones Forming Giant Orb

Lotto Light Orb Over Toruń

This Lotto FOOH campaign opens over the Old Town Hall in Toruń, Poland, with the Nicolaus Copernicus Monument visible. Lotto’s support message for dreams, sports, and culture subtly frames the scene.

A glowing, giant, light-emitting orb appears from behind the historic tower. It disperses slightly while maintaining its circular shape before gliding away over the city, transforming the familiar skyline into a symbolic vision of aspirations powered by Lotto’s commitment to Polish sports and cultural initiatives.

Using distinctive CGI effects, this Lotto lottery spot transforms the historic cityscape and its landmark monument into a fresh, relatable spectacle, highlighting Lotto’s dedication to supporting dreams, national sports, and cultural projects.

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FOOH Impact ScoreSolid
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Credits

Brand:Lotto

Metadata

Work Type: FOOH
Brand Industry:Services
Country:Poland
City:Warsaw
Date posted:January 22, 2024
Source:Instagram