Bolt Hologram Taxi from Phone Comes to Life

Bolt Hologram Taxi Comes to Life

In this mixed reality advertisement for Bolt, users in Vienna point their smartphones at open spaces to reveal a full-scale virtual car showroom. This interactive display showcases Bolt's various ride options, bringing the tagline 'Ein Bolt für alle Fälle' to life.

The scene features an array of 3D vehicle models, including 'Premium', 'XL', and 'Green' variants, appearing alongside real-world traffic. These virtual cars are visually anchored against Vienna's iconic skyline, transforming city streets into a dynamic product experience that highlights Bolt’s versatile mobility services.

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Credits

Brand:Bolt
Artist:physixe

Metadata

Work Type: FOOH
Brand Industry:Services
Country:Austria
City:Vienna
Date posted:August 2, 2024
Source:Instagram