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Bolt Hologram Taxi from Phone Comes to Life

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FOOH Impact Score

Solid

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Credits

Brand: Bolt

Who we think created this: physixe

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Metadata

Brand Industry: Services

Country: Austria

City: Vienna

Effects / Animations: Projection & Hologram, Morphing & Transformation, Human Interaction

Surrounding: Suburb

Date posted: August 2, 2024

Source: Instagram

FOOH.com is the biggest mixed reality ad library. If you are the creator of this Bolt ad or would like to add your work Submit your work!

In this Bolt mixed reality ad, users point their smartphones toward open space in Vienna to reveal a full-scale virtual car showroom featuring Bolt's ride options. The scene unfolds as an array of 3D vehicle models — from sleek 'Premium' cars to spacious 'XL' and eco-conscious 'Green' variants — appear alongside real-world traffic, visually anchored against Vienna’s iconic skyline, bringing the tagline 'Ein Bolt für alle Fälle' to life. With a clear use of augmented reality, this Bolt interactive display mixed reality ad transforms city streets into a dynamic product experience, highlighting Bolt’s versatile mobility services and commitment to tech-forward convenience.

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