FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Solid
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In this Burga captivating FOOH campaign, a radiant pink swirl envelopes the Arc de Triomphe as soaring 2025 resolutions float around it. The ad humorously reimagines the iconic Parisian monument with a bold fashion-forward message, transforming it into a dynamic vision board that reads 'Set Your Goals, KEEP THEM CLOSE'. A magnetic blend of engaging storytelling and clear product identity, the video reinforces the brand’s 'Wear Your Goals' concept by suggesting that ambition and style can go hand in hand.
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