BHV Facade Prints Giant Receipt
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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Brand: Le BHV Marais
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In this Le BHV Marais faux ooh ad, a massive digital receipt unfurls from a mysterious blue cloth draped over the department store’s elegant facade as pedestrians pass by. The ad humorously reimagines a typical city shopping scene with a computer generated graphics takeover that turns the building into an epicenter of sale excitement. A creative execution that masterfully blends humor and brand identity with a memorable twist on seasonal sales.
