FOOH Impact Score:
Improvable
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This HEMA mixed reality ad begins with a giant nutcracker in a brown and gold uniform marching precisely down a bustling shopping street. This moment cleverly highlights the charm of HEMA's seasonal toy collection as the towering figure steps beneath twinkling Christmas lights and confidently passes in front of the HEMA storefront before sharply turning to face the viewer. As a perfect blend of distinctive storytelling and memorable product integration, the computer generated imagery enhancement is designed for driving holiday excitement around HEMA’s festive offerings.