CANAL+ Trucks Transporting Footballs

This Canal+ fake out-of-home ad features a massive Adidas UEFA Champions League football smashing through the glass façade of the broadcaster’s headquarters. This initiates a surreal journey where colossal footballs appear in various urban settings.

The campaign showcases footballs carried on a flatbed truck along busy roads, airlifted by helicopter and dropped into the centre circle of a football pitch, and towering over a modern building beside the Champions League trophy. Additionally, a giant blue Canal+ jersey dangles from cranes in an industrial zone.

Through dynamic augmented reality, this Canal+ campaign video transforms everyday city landmarks into immersive icons of global football, highlighting Canal+’s commitment to delivering more matches, more goals, and deeper emotions with the tournament’s expanded format.