Levi’s Denim Dresses Parisian Landmarks

In this Levi’s FOOH ad, a raw denim embarks on a journey through Paris, transforming iconic locations into denim-covered landmarks. The scene unfolds as the raw denim flies over the Eiffel Tower, gradually covering it in a layer of dark blue fabric until the entire structure is fully wrapped. Next, the denim sweeps across the Paris Métro rail, before gliding past the Louvre Museum. As it moves over the famous Liberty Leading the People painting, the denim magically turns all the figures into denim-clad versions of themselves. The journey continues as the fabric soars over Canal Saint-Martin, then over Rue de la Paix, before finally enveloping the Arc de Triomphe, completing the transformation into a total denim spectacle. With an Effective use of computer generated imagery, this Levi’s FOOH ad transforms familiar monuments into a fresh, relatable spectacle, highlighting Levi’s flagship Champs-Élysées opening and inviting viewers to stay tuned.