MSI Monitors Floating Sphere Above Broadway

This MSI FOOH campaign begins with a floating metal sphere hovering above Broadway, holding giant MSI monitors. This moment cleverly highlights the innovative selection process as a woman interacts with a hologram screen to choose her ideal model. As she makes her selection, the sphere moves closer and releases the monitor, which smoothly glides through the air and lands perfectly before her. As a perfect blend of engaging storytelling and clear product integration, the CGI effects enhancement is designed for a memorable brand experience.