e& Egypt Drone Light Show at Pyramids of Giza
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FOOH Impact Score
Outstanding
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In this e& Egypt innovative faux ooh ad, hundreds of illuminated drones light up the night sky above the ancient Giza pyramids, transitioning from the words "etisalat by e&" into the striking red and white e& Egypt logo. The ad dramatically reimagines Egypt's iconic historical monument with a clear display of synchronized drone choreography that highlights the telecom company's sleek rebranding. A dynamic execution that masterfully blends creativity with a powerful display of brand identity.
