FOOH Impact Score:
Improvable
Learn moreCredits
Brand: La Poste
Agency: The Sun Project
Production Company: The Sun Project
VFX: The Sun Project
Sound: The Sun Project
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This La Poste FOOH campaign begins with a man strolling along a quiet Seine River side street when a flurry of post stamps emerges, swirling through the air with direction and purpose. This moment cleverly highlights the symbolic unity and national pride represented in the official stamp of the Paris Olympic and Paralympic Games 2024, as viewers watch the flying stamps twist and glide past the man before smoothly entering a vivid yellow mailbox marked with the La Poste logo. As a perfect blend of resonant storytelling and distinctive product integration, the CGI effects enhancement is designed for celebrating the launch of the official Olympic stamp and amplifying anticipation for the 2024 Games.