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Pepsi Sky Lanterns Forming Brand's Logo

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FOOH Impact Score

Solid

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Credits

Brand: Pepsi

Who we think created this: Eye Studio

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Lebanon

City: Unknown

Effects / Animations: Floating & Flying Objects, Swarm & Particles, Swarm & Particles

Surrounding: Mountain

Date posted: March 21, 2024

Source: Instagram

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This Pepsi fake ooh ad begins with a twilight skyline where hundreds of vibrant lanterns slowly ascend. This moment cleverly highlights the emotional resonance of community and brand unity as red, white, and blue lanterns rise in synchronized formation, gradually shaping Pepsi’s iconic logo—turning a cultural tradition into a massive airborne brand display. As a perfect blend of authentic storytelling and creative product integration, the CGI effects enhancement is designed for increasing global brand engagement through shareable experiences.

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