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Outstanding
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This Fairmont Doha mixed reality ad begins with a glowing digital Earth gradually emerging between the crescent-shaped towers of the hotel. This moment cleverly highlights Fairmont's environmental commitment as the massive, luminous planet appears to hover between the golden, greenery-draped towers—capturing the attention of onlookers gathered below during the fading light of dusk. As a perfect blend of captivating storytelling and effective product integration, the CGI enhancement is designed for raising awareness of sustainability on World Environment Day.
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