FOOH Impact Score:
Solid
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This Turkish Airlines vfx advertising begins with a giant Miles&Smiles Premier Visa Signature Card floating past Munich's iconic New Town Hall. This moment cleverly highlights the card’s global reach and association with travel excellence as it continues its journey through Potsdamer Platz in Berlin, ascends behind the Bode Museum, glides past the Brandenburg Gate where a girl captures the moment on her phone, and soars over a panoramic aerial view of Frankfurt alongside a Turkish Airlines plane. As a perfect blend of dynamic storytelling and authentic product integration, the computer generated imagery enhancement is designed for promoting the launch of the new Turkish Airlines Miles&Smiles Mastercard Gold in Germany.