FFT Court Releases Tennis Balls into the Air
Roland Garros Pride Day CGI
This FOOH ad for the French Tennis Federation (FFT) at Roland Garros begins with a rainbow-coloured tennis ball soaring upwards from the iconic clay court. This initiates a sequence of colours that evolve into a full rainbow pattern.
The historic stadium is reimagined in digital form to unveil the inaugural Pride Day celebration, with dozens of vibrant tennis balls rising in unison to form a progressive Pride display. This moment highlights FFT's commitment to diversity and inclusion.
The CGI effects enhance clear storytelling and authentic product integration, designed for raising awareness around values-driven engagement through sport.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:Busterwood
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