FFT Court Releases Tennis Balls into the Air

This Roland Garros FOOH ad begins with a rainbow-colored tennis ball soaring upward from the iconic clay court, initiating a sequence of colors that evolve into a full rainbow pattern. This moment cleverly highlights the French Tennis Federation’s commitment to diversity and inclusion as the historic stadium is reimagined in digital form to unveil the inaugural Pride Day celebration, with dozens of vibrant tennis balls rising in unison to form a progressive Pride display. As a perfect blend of clear storytelling and authentic product integration, the CGI effects enhancement is designed for raising awareness around values-driven engagement through sport.