Kérastase Serum Carried by K Balloon in Dubai
Serum Lands on Burj Al Arab Helipad
This fake out-of-home advertisement features a massive foil balloon, shaped like the letter 'K', effortlessly carrying an oversized Kérastase Première Filler Repairing Anti-Frizz Serum. The balloon precisely lands the product on the iconic helipad of the Burj Al Arab in Dubai.
The camera then zooms out to reveal three additional 'K' foil balloons gracefully gliding around the Burj Al Arab, enhancing the spectacle. This CGI integration was designed for the official launch of Kérastase Première in the Middle East, blending engaging storytelling with computer-generated graphics for product integration.
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FOOH Impact ScoreImpressive
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