FOOH Impact Score:
Solid
Learn moreThis Kérastase fake out of home ad begins with a massive foil balloon shaped like the letter 'K' effortlessly carrying an oversized Kérastase Première Filler Repairing Anti-Frizz Serum, landing it precisely on the iconic helipad of the Burj Al Arab. This moment cleverly highlights the grand scale of the product launch as the camera zooms out to reveal three additional 'K' foil balloons gliding gracefully around the Burj Al Arab, adding to the spectacle. As a perfect blend of Engaging storytelling and computer generated graphics product integration, the enhancement is designed for the official launch of Première in the Middle East.
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