HOKA Runner Leaves Trail of Fire

In this HOKA mixed reality ad, fire races along a busy city sidewalk as commuters stop and stare while a trail of flames leads to the HOKA store, highlighting the power of the brand’s latest running shoes. The scene unfolds as the Mach X 2 burns fiery footprints into the buzzing urban pavement, igniting intrigue and energy with every step, and even a firefighter with an extinguisher can't contain the blaze sparked by these performance-driven shoes. With a creative use of computer generated imagery, this HOKA Mach X 2 mixed reality ad transforms everyday sidewalks into exhilarating, high-octane runways, highlighting HOKA’s message that the Mach X 2 brings the heat to speedwork.