FOOH Impact Score:
Improvable
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Imagine a music festival stage morphing into a supersized chocolate bar. That’s the engaging premise of this KitKat mixed reality ad featuring a massive branded stage reveal. The video unfolds as KitKat dramatically unveils a giant red installation at The Town music festival, where enormous red packages soar through the air in a choreographed spectacle while the angular structure of the chocolate-inspired set slowly emerges. Using computer generated imagery, this KitKat mixed reality ad transforms a live concert venue into a distinctive product showcase.