KitKat Fabric Uncovers Events Place
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine a music festival stage morphing into a supersized chocolate bar. That’s the engaging premise of this KitKat mixed reality ad featuring a massive branded stage reveal. The video unfolds as KitKat dramatically unveils a giant red installation at The Town music festival, where enormous red packages soar through the air in a choreographed spectacle while the angular structure of the chocolate-inspired set slowly emerges. Using computer generated imagery, this KitKat mixed reality ad transforms a live concert venue into a distinctive product showcase.
