Le BHV Marais Facade Turns into Enchanted Forest

This BHV Marais cgi ad begins with a colossal tree appearing to sprout from the rooftop of the department store. This moment cleverly highlights the brand’s festive transformation as glowing mushrooms light up the façade, an emerald glow sweeps across the historical building, and a turquoise wreath reading 'Noël en Forêt' completes the surreal woodland scene that turns the structure into an open forest clearing, captivating Christmas shoppers below. As a perfect blend of creative storytelling and effective product integration, the computer generated imagery enhancement is designed for promoting the store’s seasonal campaign in a visually immersive way.