Le BHV Marais Facade Turns into Enchanted Forest
Enchanted Forest at Le BHV Marais
This CGI advertisement for Le BHV Marais features a colossal tree appearing to sprout from the department store's rooftop. Glowing mushrooms light up the façade, an emerald glow sweeps across the historical building, and a turquoise wreath reading 'Noël en Forêt' completes the surreal woodland scene.
The computer-generated imagery transforms the structure into an open forest clearing, captivating Christmas shoppers below. This visual enhancement is designed to promote the store’s seasonal campaign in an immersive way, highlighting the brand’s festive transformation.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:Busterwood
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