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Galeries Lafayette Blue Flowers Bloom on Façade

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Credits

Brand: Galeries Lafayette

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Retail & Consumer Goods

Country: France

City: Paris

Effects / Animations: Simple Motion, Growth, Swarm & Particles, Building Transformation

Surroundings: Place De L'Opéra, Opéra Garnier, Streets, Galeries Lafayette Haussmann

Date posted: June 22, 2025

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In this Galeries Lafayette CGI video, a classic car glides past the Opéra Garnier in Place de l'Opéra as plumes of blue Hydrangea macrophylla petals lift into the air from its rear. The scene unfolds as the view shifts to a serene Parisian street seen through a window, where vivid hydrangeas bloom at its corner and a delicate fence materializes, before transitioning to the Galeries Lafayette Haussmann store, where a Ralph Lauren poster featuring a model in a garden setting is surrounded by a cascade of vibrant flowers enveloping the building’s façade; the final frame pulls back to reveal a horse stepping into view with the iconic department store in the distance. With a captivating use of CGI effects, this Galeries Lafayette fashion campaign transforms everyday cityscapes into an elegant tableau, highlighting Galeries Lafayette’s exclusive promotion of the Ralph Lauren Hamptons collection available until July 15.

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