Galeries Lafayette Blue Flowers Bloom on Façade

This CGI video for Galeries Lafayette opens with a classic car passing the Opéra Garnier in Place de l'Opéra, from which blue Hydrangea macrophylla petals rise into the air. The scene then transitions to a Parisian street viewed through a window, where hydrangeas bloom at a corner and a delicate fence appears.

The focus shifts to the Galeries Lafayette Haussmann store, where a Ralph Lauren poster featuring a model in a garden is surrounded by a cascade of vibrant flowers enveloping the building’s façade. The final frame reveals a horse stepping into view with the department store in the distance.

This Galeries Lafayette fashion campaign uses CGI effects to promote the Ralph Lauren Hamptons collection, available until July 15.