LEGO "1M" Installation at Pont Alexandre III
Floating Bricks Complete 1M Display
This CGI campaign features a man on the Pont Alexandre III, signalling the camera closer. A floating balloon then delivers LEGO bricks, completing a giant '1M' display atop the bridge structure.
The CGI enhancement celebrates one million fans and the shared joy of building together, blending memorable storytelling with distinctive product integration.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:KOSMO
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