LEGO "1M" Installation at Pont Alexandre III
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FOOH Impact Score
Outstanding
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This LEGO CGI campaign begins with a man standing on the Pont Alexandre III, signaling the camera to approach. This moment cleverly highlights the brand’s focus on community and shared creativity as viewers watch a floating balloon deliver LEGO bricks, completing a giant 1M display atop the bridge structure. As a perfect blend of memorable storytelling and distinctive product integration, the CGI enhancement is designed for celebrating one million fans and the shared joy of building together.
