Fenty Beauty Pop-Up Beauty Shop Emerges in Paris

In this Fenty Beauty faux ooh ad, a Pop-Up shop slowly emerges at Saint-Lazare station in Paris, with its modern structure rising seamlessly from the ground. The scene unfolds as the store's Fenty Beauty logo and drive-in sign on top of the entrance light up before the sliding doors open, signaling the arrival of a Fenty Beauty drive-thru store in the city and inviting customers for a complimentary session with a Fenty Beauty artist to find their perfect makeup tone. With an Engaging use of computer generated graphics, this Fenty Beauty activation transforms a regular transit space into an exciting and immersive showcase, highlighting Fenty Beauty’s invitation to explore personalized makeup solutions.