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NARS Cosmetics Red Lipstick Monument Emerging

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Credits

Brand: NARS Cosmetics

Agency / Production / VFX: Unknown

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In this NARS Cosmetics mixed reality ad, a bustling Place Vendôme is interrupted as a young woman pulls a large black lever, causing the ground to open near the iconic Colonne Vendôme. The ad humorously reimagines the landmark as a stage for an enormous NARS lipstick, which rises dramatically and twists to reveal its bold red shade. A memorable mixed reality ad that masterfully blends creativity with an engaging brand showcase, setting the stage for an exciting NARS takeover in Paris.

Metadata

Brand Industry: Retail & Fashion

Country: France

City: Paris

Effects / Animations: Large Objects, Interaction, Object Transformation, Object Animation

Surroundings: Place Vendôme, Plaza, Colonne Vendôme

Posted on September 10, 2024

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