FOOH Impact Score:
Impressive
Learn moreIn this NARS Cosmetics mixed reality ad, a bustling Place Vendôme is interrupted as a young woman pulls a large black lever, causing the ground to open near the iconic Colonne Vendôme. The ad humorously reimagines the landmark as a stage for an enormous NARS lipstick, which rises dramatically and twists to reveal its bold red shade. A memorable mixed reality ad that masterfully blends creativity with an engaging brand showcase, setting the stage for an exciting NARS takeover in Paris.
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