Bath & Body Works Duck Mobile Hits the Streets
Duck Mobile Cruises a Sun-Drenched Beach
This VFX advertising for Bath & Body Works features a vibrant Duck Mobile cruising beside a sun-drenched beach. A woman races towards the yellow, bus-shaped vehicle, which is topped with Billie the Duck’s oversized head, setting the stage for the brand’s semi-annual sale.
The scene unfolds as the Duck Mobile pauses for the approaching woman, then rolls past a cyclist, tilting its head expressively. It then observes a passing car from an intersection before continuing down a lively street lined with buildings. This promotional video uses augmented reality to transform an ordinary summer setting into a lively, relatable spectacle, highlighting Bath & Body Works’s invitation to save big during the Semi-Annual Sale.
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FOOH Impact ScoreImpressive
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