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Bath & Body Works Duck Mobile Hits the Streets

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FOOH Impact Score

Impressive

S A-Tier B C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Credits

Brand: Bath & Body Works

Metadata

Brand Industry: Beauty & Personal Care

Country: Unknown

City: Unknown

Effects / Animations: Simple Motion, Complex Motion, Large Objects, Character Animation

Surroundings: Beach, City

Date posted: June 24, 2025

Source: Instagram

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In this Bath & Body Works vfx advertising, a vibrant Duck Mobile cruises beside a sun-drenched beach as a woman races toward it, setting the stage for the brand’s semi-annual sale. The scene unfolds as the yellow, bus-shaped vehicle—topped with Billie the Duck’s oversized head—pauses for the approaching woman, then rolls past a cyclist, tilting its head expressively, before observing a passing car from the intersection and continuing down a lively street lined with buildings. With a distinctive use of augmented reality, this Bath & Body Works promotional video transforms an ordinary summer setting into a lively, relatable spectacle, highlighting Bath & Body Works’s invitation to save big during the Semi-Annual Sale.

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