FOOH Impact Score:
Outstanding
Learn moreThis NYX Professional Makeup FOOH campaign begins with a zoomed-in shot of an airship shaped like a rubber duck, its oversized pink pouty lips floating against a clear blue sky. This moment cleverly highlights the plumping power of the NYX Duck Plump High Pigment Plumping Lip Gloss as the duck glides past the iconic "Welcome to Fabulous Las Vegas" sign in Paradise, Nevada, then sails above Allegiant Stadium while traffic flows below, making a bold statement in the sky. As a perfect blend of captivating storytelling and authentic product integration, the CGI effects enhancement is designed for promoting bold, plumped-up lips with high-pigment shine.
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