FOOH Impact Score:
Impressive
Learn moreIn this Stabilo Boss FOOH campaign, a giant highlighter wrapped in a Dolce & Gabbana textile design makes its way through the iconic Duomo de Milano. The scene unfolds as the highlighter moves past the cathedral, leaving a vibrant yellow trail along its path, marking its presence. With an Engaging use of VFX, this Stabilo Boss collaboration FOOH campaign transforms the historic landmark into a fresh, relatable spectacle, highlighting Stabilo Boss’s exclusive limited edition box-set and its availability at the Dolce & Gabbana newsstand in Milan and select retailers.
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