Dolce & Gabbana Highlighter Yellow Trails in Milan

Dolce & Gabbana Highlighter Trails in Milan

This FOOH campaign features a giant highlighter, wrapped in a Dolce & Gabbana textile design, moving through Milan. It passes the iconic Duomo di Milano, leaving a vibrant yellow trail in its wake.

The video highlights Stabilo Boss's exclusive limited edition box-set. This product is available at the Dolce & Gabbana newsstand in Milan and select retailers.

A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Metadata

Work Type: FOOH
Country:Italy
City:Milan
Date posted:September 26, 2024
Source:Instagram