Venus et Fleur Truck Carries Giant Flowers in Miami
Venus et Fleur Truck in Miami
This Venus et Fleur fake out-of-home (FOOH) ad features a truck-mounted floral display. A white flatbed truck, carrying a giant canister overflowing with pink and white flowers, travels through Miami streets under the text overlay, 'POV, IT’S LOVE MONTH.' The truck, displaying the Venus et Fleur logo, is seen by a woman taking a photo as it passes.
The truck continues its journey over a bridge with the Miami skyline and waterfront in the distance. It then travels through city streets, arriving at the Leslie Hotel, and subsequently passes by the Casina showroom. This ad uses computer-generated graphics to transform a city drive into an engaging product showcase.
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