Stabilo Giant Highlighter Leaves Red Flower Trail

This mixed-reality advertisement for Stabilo features a giant pink Stabilo Boss Original highlighter. The scene opens with a wide shot of a quiet parking lot, flanked by residential buildings under a cloudy sky. The oversized highlighter glides upright across the asphalt, drawing a bold pink line along the pavement.

As the highlighter moves, wild red flowers bloom along its path, blending nature with the urban setting. The line becomes clearer as the highlighter passes closer to the camera, leaving a blooming trail before it disappears from the frame. This CGI spot transforms an everyday urban environment into a blossoming landscape.

The advertisement highlights Stabilo’s campaign goal of bringing natural colour and softness to routine highlighting, specifically promoting their Wildflower edition through this creative visual.