Pepsi Massive Santa Hat and Boxers On Seville Bridge
C
FOOH Impact Score
Improvable
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A
B
C-Tier
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This Pepsi fake out of home ad begins with a gigantic blue Santa hat with white trim appearing on top of Seville’s historic Triana Bridge. This moment cleverly highlights the brand’s holiday twist as, just beneath the bridge, a pair of festive Pepsi-branded boxer shorts are revealed hanging dramatically above the Guadalquivir River—suggesting Santa has left behind his clothes during an impromptu visit to Spain. As a perfect blend of distinctive storytelling and authentic product integration, the computer generated graphics enhancement is designed for seasonal brand engagement.
