Nestlé Baby&Me Obelisk Becomes Giant Preg Test
Nestlé Baby&Me Obelisk Pregnancy Test
This VFX advertising campaign for Nestlé Baby&Me seamlessly integrates a giant pregnancy test onto São Paulo’s iconic Obelisk. The landmark is transformed into a beacon celebrating family milestones.
The ad humorously reimagines the historic structure with computer-generated imagery, celebrating the joy of expecting new life. This distinctive piece blends creativity with a resonant take on parenthood and community.
C
FOOH Impact ScoreImprovable
SABC-TierThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Jeferson Araujo
Smile Inflatable Lips Lying Above Buildings
Clipper Giant Box Floats with Fruit Slices
Legia Warszawa Energy Drink Train on the Bridge
XILE.CHILE Pop-Up Store Assembles Inside Mall
Doritos Chip Portal Reveals Packs of Chips
Starbucks Coffee and Desserts Hot Air Balloons
Burger King Cups With Legs Dancing Inside Store
Amul Mascot Kicks Soccer Ball to Stadium
Nespresso Giant Capsule Transforms Castel dell'Ovo
Pasqua Truck Delivers Wine in New York
Oreo Giant Cookies Above the Roof of a Store
Mionetto Bell Tower Transformed into Wine Bottle