Nestlé Baby&Me Obelisk Becomes Giant Preg Test
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FOOH Impact Score
Improvable
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C-Tier
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In this Nestlé Baby and Me vfx advertising, a giant pregnancy test is seamlessly integrated onto São Paulo’s iconic Obelisk, turning the landmark into a beacon of family milestones. The ad humorously reimagines the historic structure with a computer generated imagery transformation that celebrates the joy of expecting new life. A distinctive piece that masterfully blends creativity with a resonant take on parenthood and community.
