Renault Giant Green Number 5 Lights Up Big Ben
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FOOH Impact Score
Impressive
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A-Tier
B
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In this Renault CGI ad, a luminous green "5" is projected onto Big Ben, transforming the historic clocktower into a glowing tribute to the return of the Renault 5. The ad dramatically reimagines the London landmark with a striking use of augmented reality to highlight the car’s upcoming 2024 release. A distinctive execution that masterfully blends creativity with a fresh take on heritage-driven automotive storytelling.
