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Renault Giant Green Number 5 at Brandenburg Gate

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FOOH Impact Score

Impressive

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Credits

Brand: Renault

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Automotive

Country: Germany

City: Berlin

Effects / Animations: Projection & Hologram, Large Objects

Surroundings: Brandenburg Gate, City

Date posted: January 4, 2024

Source: Instagram

FOOH.com is the biggest mixed reality ad library. If you are the creator of this Renault ad or would like to add your work Submit your work!

This Renault mixed reality ad begins with a glowing number '5' seemingly emerging above Berlin’s Brandenburg Gate, illuminating the structure in a vivid green hue. This moment cleverly highlights Renault's embrace of innovation and heritage as the historic monument becomes the unexpected canvas for the reveal of the returning Renault 5 model for 2024. As a perfect blend of authentic storytelling and distinctive product integration, the computer generated imagery enhancement is designed for elevating brand anticipation and celebrating the fusion of automotive design with cultural landmarks.

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