Renault Giant Green Number 5 at Brandenburg Gate

Renault 5 at Brandenburg Gate

This mixed reality advertisement features a glowing number '5' appearing above Berlin's Brandenburg Gate, casting a vivid green light over the monument. This CGI enhancement serves to announce the return of the Renault 5 model for 2024.

The video integrates authentic storytelling with product integration, using the historic landmark as a canvas for the reveal. It aims to build anticipation for the new model and celebrate the fusion of automotive design with cultural landmarks.

A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Renault

Metadata

Work Type: FOOH
Brand Industry:Automotive
Country:Germany
City:Berlin
Date posted:January 4, 2024
Source:Instagram