Renault Giant Blue Number 5 at Place Royale

Renault 5 CGI in Brussels

This CGI video features a radiant sapphire projection bathing Brussels’ Place Royale, as a shimmering crystalline "5" floats into view above the city’s historic square. The glowing figure illuminates the surrounding architecture, dramatically enhancing the bell tower and equestrian statue in a vibrant nocturnal display.

The scene anchors attention on the reintroduction of the Renault 5 for 2024. With a clear use of augmented reality, this Renault electric hatchback CGI video transforms iconic Belgian landmarks into a fresh, relatable spectacle, highlighting Renault’s celebration of legacy and innovation.

A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Renault

Metadata

Work Type: FOOH
Brand Industry:Automotive
Country:Belgium
Date posted:December 28, 2023
Source:Instagram