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Renault Giant Number 5 Pops Out of Car

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Credits

Brand: Renault

Metadata

Brand Industry: Automotive

Country: France

City: Paris

Effects / Animations: Large Objects, Inflation

Surrounding: Centre Pompidou

Date posted: April 16, 2024

Source: Instagram

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Imagine the Centre Pompidou wrapped entirely in scaffolding as the backdrop of a surprising setup. That’s the innovative premise of this Renault cgi video featuring the launch of their electric R5. The video unfolds as the camera frames the iconic Parisian building, then shifts focus to a yellow Renault parked in front. The car begins to bounce slightly, pulling viewers in closer, until movement inside catches the eye and, from the rear, a massive number 5 slowly rises and steps out of the vehicle, anchoring itself onto the ground with steady motion. The number is shown standing tall and motionless, becoming the visual centerpiece as the frame holds until the clip fades out. Using creative augmented reality, this Renault cgi video transforms an everyday setting into an captivating product showcase.

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