Roland-Garros Giant Poster on Eiffel Tower
Roland-Garros Poster on Eiffel Tower
This faux out-of-home (FOOH) CGI advertisement for Roland-Garros features a golden-framed painting of Paul Rousteau’s 2024 tournament poster. It is depicted hanging impressively from the Eiffel Tower, transforming the Parisian skyline.
The ad dramatically reimagines the Seine River as a sprawling clay tennis court. The river is transformed with computer-generated graphics into a bright orange riverbed, marked with crisp white lines. These lines funnel towards a glowing sunset beyond the bridges of Paris.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:Busterwood
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