Roland-Garros Giant Poster on Eiffel Tower
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FOOH Impact Score
Outstanding
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In this Roland-Garros faux ooh ad, a golden-framed painting of Paul Rousteau’s 2024 tournament poster hangs impressively from the Eiffel Tower, turning the Parisian skyline into a stage. The ad dramatically reimagines the Seine River as a sprawling clay tennis court, transformed with computer generated graphics into a bright orange riverbed marked with crisp white lines funneling toward a glowing sunset beyond the bridges of Paris. A creative spot that masterfully blends artistry and scale with a resonant celebration of the city’s sporting and cultural heritage.
