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Velo Station Bikes Suspended on Facade

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FOOH Impact Score

Solid

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Credits

Brand: Velo Station

Who we think created this: SPARKBizPower

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Metadata

Brand Industry: Sports & Recreation

Country: France

City: Pau

Effects / Animations: Large Objects, Billboard & Digital Screen

Surrounding: Shopping Venue

Date posted: May 30, 2025

Source: Instagram

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Imagine a local bike shop turning its storefront into a towering tribute to cycling. That’s the captivating premise of this VeloStation FOOH ad featuring a stunning building-mounted display of two massive mountain bikes. The video unfolds as the camera pans across the VeloStation shop in Pau, revealing two oversized bicycle sculptures mounted high above the entrance, seemingly bursting out of the wall in 3D. Below them, actual bikes are neatly lined up, underscoring the shop's dedication to all things cycling while pedestrians stop and observe the surreal installation. Using engaging VFX, this VeloStation FOOH ad transforms an ordinary store facade into an innovative product showcase.

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