Ryder Cup Facade Opens to Reveal Giant Trophy

This fake out-of-home advertisement for the Ryder Cup features Tommy Fleetwood in Times Square at night. He is shown calmly bouncing a golf ball on his club in front of a towering building facade. The facade glows green with repeating “RYDER CUP” text and “2025” illuminated at the top, highlighting the upcoming tournament.

With Fleetwood's first swing, the display transforms into a realistic golf field with a central hole and the Ryder Cup logo above it. The ball appears to drop into the hole, and the words “TRICK SHOT COMING SOON” appear. A subsequent swing causes the facade to shift to a rich blue screen, which then parts to reveal the shining Ryder Cup 2025 trophy, framed by the message “100 DAYS TO GO.”

Onlookers on the street and from a nearby platform observe as a neighbouring building lights up with the flags of the United States and the European Union. The trophy subtly emerges outward from the facade, and Fleetwood smiles, gesturing toward the camera to complete the countdown reveal. This CGI enhancement builds excitement for the 100-day countdown to the 2025 Ryder Cup tournament.