Royal Canin Giant Cat Awakened by Balloons

This Royal Canin fake out-of-home advertisement features a massive orange kitten stretching across the rooftops of historic Mexican buildings. Oversized Royal Canin red and white balloons float through the crisp, blue sky.

The kitten, initially dozing peacefully, stirs awake and curiously reaches towards the branded balloons. This augmented reality campaign transforms traditional cityscapes into cozy lounging spots, merging the feline’s natural interest with the pet nutrition brand’s visual identity.

The creative campaign highlights Royal Canin’s aim to connect pet health with relatable pet behaviour.