Johnnie Walker Giant Striding Man Unveiled

Imagine a music festival monument coming to life in downtown São Paulo. That’s the captivating premise of this Johnnie Walker fake out of home ad featuring their iconic Striding Man brought into the spirit of Lollapalooza Brazil. The video unfolds as the scene opens on a dismantled stage display; the camera pans left to showcase a giant rectangular box designed in black, white, yellow, and blue with #LollaBR at the base. As the yellow section slides down, a massive glass case is revealed, showcasing a towering golden Striding Man surrounded by floating music notes. With dramatic flair, the Striding Man opens the front of the glass, lifts an electric guitar, and begins to play as the notes drift through the air around him. Using engaging VFX, this Johnnie Walker fake out of home ad transforms a concert installation into an authentic product showcase.