FOOH Impact Score:
Outstanding
Learn moreThis Kit Kat CGI campaign begins with a man and woman at Pavilion Kuala Lumpur, capturing the moment on their phones as an ad for the Kit Kat Chocolate Drink comes to life on a 3D LED screen. This moment cleverly highlights the arrival of Kit Kat Chocolate Drink in Malaysia and Singapore as the display comes alive with three large packs of the drink leaning forward, popping out of the screen, while red balloons with the Kit Kat logo float by, each carrying a mini pack. The magic then transitions to Singapore’s Marina Bay Sands, where giant Kit Kat packs stand atop the iconic buildings, releasing even more red balloons. As the scene continues, enormous Kit Kat posters roll down the buildings, and the video concludes at the Petronas Towers, where a woman working on her laptop grabs one of the Kit Kat balloons carrying a mini pack of the chocolate drink. As a perfect blend of Insightful storytelling and VFX product integration, the enhancement is designed for celebrating and promoting the new Kit Kat Chocolate Drink in an exciting way.
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