FOOH Impact Score:
Solid
Learn moreImagine a massive Caudalie Resveratrol-Lift bottle standing prominently on a road beneath the Eiffel Tower. That’s the Distinctive premise of this Caudalie cgi video featuring the new Instant Firming Serum. The video unfolds as people pass by, and grapevines begin to sprout from the base of the bottle, weaving their way up the Eiffel Tower. As the vines climb, vibrant grapes start to appear, growing along the metal structure, visually symbolizing Caudalie’s takeover of Paris with their latest skincare innovation. Using computer generated graphics, this Caudalie cgi video transforms the Eiffel Tower into an Innovative product showcase.
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